While most advertising has gone digital, physical signage still plays an important role in attracting new customers, especially for local businesses. In fact, a recent study found that 60% of businesses saw a 10% boost in profits after changing or enhancing their signage.
At Signs and Wonders, which offers signage design in Oklahoma, we help local business owners create lasting impressions. Our team is sharing the top 5 tips for attracting new customers through memorable signage:
Legibility was cited as the most important characteristic among business owners who use signs. This is key: customers should be able to clearly see your business name and logo, whether they’re walking or driving by.
The best way to achieve legibility is to choose just two or three colors, and make sure they contrast well with each other. While you might be able to tell the difference between two shades of blue up close, they’ll blend together from afar. The colors should also align with your overall brand identity.
When clients consult with our signage design company in Oklahoma, we always recommend keeping things simple. Intricate designs can look muddled from far away, so focus on creating a bold logo or image that succinctly represents your brand. Since you’ll have limited space, every design element that you choose should have a purpose.
You should also include a consistent use of colors, typeface, and graphics if you install multiple signs throughout your town or city. Consistency will strengthen your overall branding and allow people to recognize your business when they drive by.
“Just do it.”
“Think different.”
“I’m lovin’ it.”
You probably instantly know what brands are associated with these slogans. Why? Because they’re short and easy to remember. There’s a reason why some of the world’s biggest brands opt for simple messaging.
You should follow this same principle when it comes to designing your own sign. Big ideas don’t have to be communicated using complex language. If you choose to have any words on your sign (other than your business name), then be sure to make every word count.
If you don’t want to commit to a new sign just yet, consider doing a test run. You can come up with a prototype design, display it in front of your business, and measure the results.
Did it lead to a boost in walk-in traffic? Is it legible from the street? Does it look consistent with your brand? This process will allow you to refine your design and make other improvements.
For the biggest impact, consider installing signage with neon or LED lights. While this might not be on-brand for all businesses, it’s a great option for those that can be more playful with their signage, such as hair salons and tattoo shops.
LED and neon light signs are also ideal if your business is open throughout the evening and night. With maximum visibility, these signs will help your business stand out at all hours.
Signs and Wonders provides top-notch signage design in Oklahoma. Whether you’re trying to create a great first impression, or you want to improve your branding, new signage can help you do all this and more.
Contact us today for a free quote.
