In today's digital age, many people believe that the only way you can attract new customers and keep your existing ones coming back is by maintaining a strong presence online. While this is undoubtedly an essential aspect of running a business, you should never discount how impactful having a physical sign is for your overall success.
Signs are still one of the most effective marketing tools a company can use, so it's all the more problematic when yours is damaged in a rain, wind, or hail storm. The team here at Signs & Wonders understands this, which is why we're providing this useful guide to help you navigate through the Oklahoma sign repair process.
Benefits of having physical signage for your business.
They allow you to claim your location.
In a world where people's attention is being drawn in countless different directions, it'd be easy for a potential customer to pass by your business without even noticing it's there. If you have a prominently positioned sign outside, though, you can draw their eyes and let them know that you are there and open for business. This is still one of the most effective ways to plant your flag in the ground and make sure everyone is aware of your location.
Signs help to generate impulse purchases.
While consistent marketing is still one of the best ways to grow your business, you should never discount the impact impulse purchases have on your bottom line.
Small businesses especially benefit from unplanned sales caused by someone coming into the store unexpectedly. The chances of this happening are increased when you have a physical sign outside, because it can trigger a reaction in a customer's mind and make them come in even if they weren't planning on it.
It's incredibly cost-effective.
Outside of the upfront costs associated with setting the sign up and paying for sign repairs after Oklahoma storms, signs won't cost you much money at all. They are one of the most long-lasting and durable pieces of marketing materials you can own, and they don't require much maintenance at all. So you can enjoy the many benefits they bring your business without any extravagant costs.
How to handle Oklahoma sign repairs.
Evaluate the damage.
Once the storm passes and it's safe to venture back outside, the first thing you want to do is assess just how significant the damage is to your sign. Regardless of the severity, you should always document everything that's happened to it. Take notes of your findings so you'll remember them later, and take as many pictures of the damaged sign as you can. This will help facilitate the next step of the process.
Contact your insurance provider.
Many commercial property insurance policies provide protections for wind and hail damage, so you might manage to receive a payment to cover some or all of the Oklahoma sign repairs. Contact your provider with the documentation you have, the photos, and your business sign's value to get the process started and see if your claim will be covered.
Find a qualified repair company.
Once everything is settled with your insurance provider, you'll need to find a contractor who specializes in sign repairs. You can ask for recommendations from other business owners or do your own search online. Regardless of how you look, though, there are certain qualities you'll want. The provider should have plenty of experience repairing signs like yours, be licensed and certified for the work, and be positively reviewed and willing to provide testimonials.
Was your company's sign damaged in a storm?
Then contact the team of Oklahoma sign repair experts here at Signs & Wonders. We've been helping local business owners recover from storm damage for more than a decade, and our team of technicians has the skills and tools needed to help restore your sign to its original glory. You can learn more about the various services we offer, or reach out to us online to request your free quote.
