Why are lighted business signs beneficial?

March 13, 2023 at 6:00 AM
Image of a business using neon lighted signs to draw foot traffic and attention from customers.

When it comes to making a business stand out, having a memorable and eye-catching sign is key. One way to do this is by lighting up your signage so it glows––day or night.

The lighted business signs that come to mind most often are big, bright neon signs outside a business. But modern signage is less like the Las Vegas Strip and more customized to your business's unique needs and style.

Because lighted signs now use LEDs, they're effective whether business owners place them inside or outside––increasing the versatility of your signage. Create iconic imagery for your business that goes a long way to cultivating an inviting and memorable atmosphere for customers.

Illuminated signs are more noticeable.

One of the primary benefits of lighted business signs is that they are more noticeable than their non-illuminated counterparts. Your property will stand out even more at night or if you're located in a rural or dimly lit area of a city.

If you own a bar, restaurant, or another business that operates during evening hours, a lighted sign is essential to help customers find you.

Neon Garage Sign

A well-lit sign can catch the eye of potential customers and draw them into your business.

Using a lighted sign instead of vinyl can increase foot traffic to your business, make it easier for customers to find you, and establish your business as a landmark in your neighborhood. Investing in a lighted sign is a savvy business decision that can have a direct positive impact on your bottom line.

In addition to attracting more customers, illuminated signs can enhance the customer experience. A bright and vibrant sign can make customers feel welcome and at ease while improving brand recognition. On busy streets, passersby may even get to know your signage before they know your company. Whether you're just starting out or looking to grow within your market, lighted signs can help you build momentum.

LED signs provide night-time visibility.

LED signs are particularly effective at providing visibility at night. These signs use energy-efficient LED lights, making them cost-effective and environmentally friendly.

By having a well-lit sign at night, you're not only increasing visibility for potential customers but also promoting safety. Customers feel better approaching well-lit businesses with clear signs with the company name or where to enter the establishment.

Whether you want to attract foot traffic or ensure drivers don't miss your parking lot, you simply stand out better by illuminating your business name.

Lighted sign

Get greater marketing versatility from lighted signs.

LED signs can even be programmed to display a variety of messages and graphics. Using lighted signs allows businesses to be creative and dynamic in their marketing, adjusting to the latest trends and viral sensations.

With eye-catching graphics or promotional messages, LED signs will capture the attention of potential customers and encourage them to visit your business. Innovative advertising sets companies apart from competitors and creates a lasting impression on customers.

Interior LED signs give business owners unmatched versatility for customer marketing. Highlight new products, clearance items, or upcoming events within your business. Using a lighted sign is an economical way to drive sales once customers are already in the store.

Need a lighted sign installed or serviced? Get a free quote from Signs and Wonders.

At Signs and Wonders, we understand the importance of having a well-designed and well-lit sign for your business.

Reach out for a free quote if you want to learn more about the benefits of a lighted sign for your business.

Our experienced technicians and designers are passionate about creating high-quality, memorable signs that exceed customer expectations. Investing in a lighted sign can enhance the overall customer experience and create a positive association with your brand.